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Surendar Selvaraj.

[ About ]

Product Design
Leader.

I lead product vision and execution across editorial video, content discovery, personalization, AI-powered research, and multi-platform design systems for The Wall Street Journal, Factiva, and Dow Jones.

Surendar Selvaraj, Product Design Leader across content, AI, and design systems

Who I am

I'm Surendar Selvaraj, a product design leader based in New Jersey, USA, working across content experiences, AI-powered products, search and discovery, personalization, and design systems.

At Dow Jones my work spans immersive editorial video, mobile content discovery, subscriber experiences, trustworthy generative AI, and scalable foundations used across The Wall Street Journal, Factiva, and Barron's. I combine product strategy with hands-on interaction and visual design, and I partner closely with engineering, editorial, and leadership so design intent survives all the way to production.

What I do

  • Content experiences, editorial video, content discovery, and multimedia patterns that scale across products
  • AI product design, trust-first interaction models, citations, and verification for AI-assisted research
  • Product strategy and design, information architecture, flows, prototypes, and high-fidelity UI from zero to handoff
  • Design systems, token-driven component libraries, governance models, and multi-team adoption
  • Personalization and discovery, turning retrieval into exploration across news, markets, opinion, video, and audio
  • Accessibility, WCAG compliance and inclusive patterns embedded at the system level

Experience

19+ years across content, AI, financial intelligence, news, healthcare, and logistics. Companies include Dow Jones(WSJ, Factiva, Barron's, Risk Journal), DHL, and others.

I've led product vision and hands-on design from editorial video to AI research to design-system foundations, partnering across engineering, editorial, and leadership to ship at scale.