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Surendar Selvaraj.

[ Case studies ]

The work.

A growing archive of content experiences, AI products, design systems, and enterprise platforms. Browse by category, or search.

Client work shown in abstracted form. Selected detail withheld under NDA.

43 projects

Content & Multimedia

2 projects
WSJ Vertical Video
01

WSJ Vertical Video

Dow Jones - The Wall Street Journal · 2024

70%+Of WSJ readers on mobile, the format's starting point
Product DesignMultimediaDesign Systems
IMS Streaming News real-time feed
02

IMS Streaming News

Dow Jones - IMS · 2025

LiveAlways-on streaming news experience
Product DesignUX Design

AI & Personalization

7 projects
MyWSJ "For You" personalized feed on mobile
01

MyWSJ: The "For You" Personalized Feed

Dow Jones - The Wall Street Journal · 2025

For Youfeed driven by follow history and topics
PersonalizationMobile App UXContent Systems
Factiva AI Smart Content - Smart Summary
02

Factiva AI: Smart Content

Dow Jones - Factiva · 2025

ShippedMilestone builds shipped into Factiva
AI Product DesignAgentic UXGenerative UI
Dow Jones conversational AI research assistant
03

Factiva AI Assistant

Dow Jones - Factiva · 2026

ShippedLive in Factiva for Dow Jones subscribers
AI / UXDesign Systems
Factiva Unified Search Filters with applied filter chips and AI Smart Summary
In progress04

Factiva Unified Search Filters

Dow Jones - Factiva · 2026

1Unified filter system replacing per-surface filtering
Enterprise UXSearch & DiscoveryDesign Systems
Factiva platform library: Smart Summary in both UDS and Index versions
05

Factiva Search & Personalization Platform Library

Dow Jones - Factiva · 2026

2 systemsEvery AI component built against both UDS and Index from one library
Design SystemsDesign TokensComponent Architecture
WSJ onboarding - Personalize Your WSJ Experience screen
06

WSJ+: Subscriber Onboarding Design Sprint

Dow Jones - The Wall Street Journal · 2026

3step onboarding: app, interests, newsletters
OnboardingPersonalizationDesign Sprint
PRIMe hyper-personalised ad engine
07

PRIMe - Hyper-Personalised Ad Engine

GlobalLogic · 2020

2Surfaces: viewer app and advertiser console
UX StrategyAdTechPersonalisation

Design Systems

3 projects
Dow Jones Unified Design System
01

Dow Jones Unified Design System

Dow Jones - Unified Design System · 2023

450Instances from a single button component
Design SystemsDesign TokensFigma
DSI: Design System Intelligence, system health overview
02

DSI: Design System Intelligence

Self-directed product · 2026

Root causeFindings grouped into causes like Missing Tokenization, not a flat issue list
Design SystemsGovernanceDesign Tokens
Seed design system foundations: colour and design principles
03

Seed: A Design System for Rolls-Royce Power Systems

Rolls-Royce Power Systems / MTU · 2018

iOS + WebOne component library across two platforms
Design SystemsEnterprise UXDesign Ops

Product & Enterprise UX

13 projects
WSJ mobile search across responsive breakpoints
01

Reimagining WSJ Search & Navigation

Dow Jones - The Wall Street Journal · 2025

7Reusable components added to the Index Design System
Product DesignDesign SystemsMobile
Dow Jones Risk Journal dashboard
02

Dow Jones Risk Journal: Dashboard & Workspace

Dow Jones - Risk Journal · 2025

3Surfaces: dashboard, workspace, and alerts
Enterprise UXRisk & ComplianceData Visualization
Financial advisor onboarding user flow
03

Dow Jones: Financial Advisor Onboarding

Dow Jones - Barron's · 2023

3Applicant paths reconciled: core, ranked, unranked
Enterprise UXUser FlowsOnboarding
Factiva Search Builder 2.0 query canvas
04

Factiva Advanced Search & Search Builder

Dow Jones - Factiva · 2024

2.0Search Builder rebuilt for advanced queries
UX DesignSearch
The replatformed WSJ homepage
05

WSJ Homepage Replatform & Section Fronts

Dow Jones - The Wall Street Journal · 2023

2Replatformed: homepage and section fronts
Design SystemsUX Design
DSI: Slot, painting a grid where every region becomes a native slot
06

DSI: Slot

Self-directed product · 2026

~87%Correct primary slot role inferred, tested across 200 community components
Design SystemsComponent ArchitectureProduct Design
VCA Doctor Compensation - the All Doctors directory
07

VCA: Doctor Compensation Platform

VCA Animal Hospitals · 2020

11,452doctors managed in one searchable directory
Enterprise UXData TablesDashboard Design
Tanishq POSS cashier dashboard
08

Tanishq New Age POSS

Tanishq (Titan Company) · 2018

Boutique-groundedDesigned from on-site observation and artifacts
Enterprise UXRetail POSUX Research
Healthigo telemedicine case study
09

Healthigo - Telemedicine UX

Healthigo · 2018

6IA areas: Profile, Doctor, Clinic, Speciality, Labs, Payments
UX ResearchHealthcareInformation Architecture
Disney Workflow Engagement mobile app concept
10

Disney: Workflow Engagement App

Disney · 2014

iOS + AndroidPlatforms designed for
Mobile UXInteraction DesignPresale Concept
Levi's retail CRM mobile app concept by Capillary
11

Levi's: Retail CRM Mobile App

Levi Strauss & Co. · 2014

Retail CRMProduct category
Mobile UXRetail UXCRM Design
PlanetTran eco-friendly iPhone booking app
12

PlanetTran: Eco-Mobility iPhone App

PlanetTran · 2013

iOSPlatform
Mobile UXiOS DesignInteraction Design
SAP corporate profile website design
13

SAP: Corporate Profile Website

SAP · 2013

EnterpriseAudience
Web DesignEnterprise UXCorporate UX

Research & Strategy

2 projects
Sennheiser customer journey map
01

Sennheiser: Personas & Journey Mapping

Sennheiser · 2018

PersonasAudience personas grounded in motivations and goals
UX ResearchPersonasCustomer Journey Mapping
Amadeus employee journey map
02

Amadeus IT Group: Intranet Redesign Discovery

Amadeus IT Group · 2018

5 phasesAn employee's day, morning to late afternoon
UX ResearchJourney MappingEnterprise UX

Logistics & IoT

16 projects
DHL Warehouse Operations Intelligence dashboard
01

DHL Warehouse Operations Intelligence

DHL Supply Chain · 2020

7Warehouse zones monitored in real time
Enterprise UXDashboard DesignData Visualization
DPDHL IoT Platform admin overview
02

DPDHL IoT Platform

Deutsche Post DHL Group · 2019

5Core entities: business unit, application, device, user, association
Enterprise UXPlatform DesignDesign Systems
DHL IoT platform admin dashboard
03

DHL IoT: Admin Dashboard

Deutsche Post DHL Group · 2019

1At-a-glance control room for the platform
Dashboard DesignData VisualizationEnterprise UX
DHL IoT dashboard graph options
04

DHL IoT: Dashboard Graph Options

Deutsche Post DHL Group · 2019

3+Graph and chart options for dashboard widgets
Data VisualizationDashboard DesignInteraction Design
DHL IoT data visualization and charts
05

DHL IoT: Data Visualization

Deutsche Post DHL Group · 2019

Real-timeTelemetry visualization for connected devices
Data VisualizationDesign SystemsDashboard Design
DHL IoT admin console
06

DHL IoT: Admin Console

Deutsche Post DHL Group · 2019

1Central admin console for the IoT platform
Enterprise UXDashboard DesignAdministration
DHL IoT device onboarding device list
07

DHL IoT: Device Onboarding

Deutsche Post DHL Group · 2019

GuidedStep-by-step device onboarding
Enterprise UXInteraction DesignIoT
DHL IoT device onboarding flow
08

DHL IoT: Device Onboarding Flow

Deutsche Post DHL Group · 2019

End-to-endDevice onboarding, identify to associate
Interaction DesignEnterprise UXIoT
DHL IoT user onboarding
09

DHL IoT: User Onboarding

Deutsche Post DHL Group · 2019

GuidedStep-by-step user onboarding
Enterprise UXInteraction DesignOnboarding
DHL IoT user onboarding high-fidelity design
10

DHL IoT: User Onboarding (High-Fidelity)

Deutsche Post DHL Group · 2019

High-fidelityProduction-ready user onboarding screens
Visual DesignInteraction DesignOnboarding
DHL IoT applications catalog
11

DHL IoT: Applications Catalog

Deutsche Post DHL Group · 2019

CatalogBrowsable catalog of IoT applications
Enterprise UXInformation ArchitectureDashboard Design
DHL IoT notifications center
12

DHL IoT: Notifications

Deutsche Post DHL Group · 2019

Real-timeAlerts and notifications across the platform
Enterprise UXInteraction DesignInformation Architecture
DHL IoT user profile high-fidelity design
13

DHL IoT: User Profile

Deutsche Post DHL Group · 2019

1Unified user profile and access
Enterprise UXVisual DesignInteraction Design
DHL IoT business units hierarchy
14

DHL IoT: Business Units

Deutsche Post DHL Group · 2019

Multi-tenantBusiness-unit structure across the platform
Information ArchitectureEnterprise UXData Visualization
DHL IoT role-based access control configuration
15

DHL IoT: Role-Based Access Control

Deutsche Post DHL Group · 2019

4Roles: Platform Admin, Use Case Owner, DHL & External Users
Enterprise UXGovernanceInteraction Design
Go! Manage global fleet dashboard (dark theme)
16

Go! Manage: Industrial Fleet & Asset Monitoring

Rolls-Royce Power Systems / MTU · 2019

Fleet → AssetGlobal fleet view drilling down to a single engine
Enterprise UXIoT & Connected ProductsData Visualization